TL;DR: In our view, TrainHeroic is one of the strongest strength and conditioning platforms on the market. You program sets, reps and load progressions, prescribe weights as a percentage of each athlete’s working max (TrainHeroic help center), and your athletes get an exercise video library of 1,500+ movements in the mobile app (TrainHeroic athlete app). The Marketplace lets you sell teams and programs (TrainHeroic Marketplace), and coach and athletes talk in TH Chat (TH Chat). If you coach endurance athletes, hybrid athletes or anyone who runs, rides or swims alongside their lifting, look closely: we did not find TSS, power-based metrics or a Performance Management Chart, structured interval workouts that sync to a watch, device sync for runs and rides, lactate testing or periodization tools built for endurance in TrainHeroic’s help center. It is a strength platform, and in our view it is very good at being exactly that.

Update, 22 July 2026: Garmin announced that it acquired TrainingPeaks and TrainHeroic from Peaksware Holdings (Garmin press release). The press release does not mention changes to pricing, device support or coach accounts. The features and prices below are the ones TrainHeroic lists on its own site as of 29 September 2026. For what the deal does and does not change, read Garmin acquires TrainingPeaks and TrainHeroic.

What Is TrainHeroic?

TrainHeroic is a strength and conditioning platform from Colorado. Its website says it is made in Denver, CO (TrainHeroic), and until July 2026 it belonged to Peaksware Holdings in Louisville, Colorado (Peaksware). It calls itself “the premier platform for strength coaches” (TrainHeroic). In our view it has become one of the best known tools in sports performance, with a following among CrossFit coaches, team sport S&C coaches and performance facilities.

You build strength programs with sets, reps and load, then deliver them to athletes through the mobile app. TrainHeroic lets you manage remote and in-person clients in one place (TrainHeroic) and program for teams or for individual athletes on a 1:1 calendar (teams vs individual athletes). Athletes log their weights, and you track volume, readiness and intensity over time (Training Summary Analytics). The Marketplace lets you package your programming and sell it to athletes outside your direct coaching practice (TrainHeroic Marketplace).

In our view, TrainHeroic is a well-made product for the job it was designed to do. This review looks at what it does well and where it falls short for coaches whose athletes don’t just lift.

Key Features

Strength Programming (The Core Offering)

In our view, this is where TrainHeroic shines. You can create workouts using:

Sets, reps and load: Exercise blocks let you prescribe every set, rep and load, and athletes track that data in their profile (exercises vs circuits)
Percentage-based programming: Prescribe weight as a percentage of an athlete’s working max, and TrainHeroic calculates the recommended weight for each athlete. A working max can be a tested 1RM or an estimate from sets of 15 reps or less (percentages and LWP)
Linear Weight Progression: Raise the prescribed weight by a set amount from the athlete’s last logged set (same source)
RPE, tempo and rest: TrainHeroic suggests you prescribe RPE in the Exercise Notes, per set if you want, and keep reps and weight in the table so it can calculate working maxes (RPE, tempo and rest)
Supersets and circuits: Link exercise blocks into a superset or circuit and track each set, or use a circuit block for work that is simply “for completion” (supersets)
In-app timers: Rest timer, stopwatch, AMRAP, For Time, Tabata, custom interval and EMOM, with audible cues (in-app timers)

In our view, writing a program once and letting it scale to each athlete’s working max is one of TrainHeroic’s most practical features. For coaches managing large teams (sports academies, high school or college programs), it removes the per-athlete calculation work that eats into programming time.

Exercise Video Library

TrainHeroic says its app includes 1,500+ movements with video instruction and written points of performance (TrainHeroic athlete app). The library is shared across all coaches, so you cannot edit TrainHeroic’s own videos, but you can create your own exercises with a YouTube or Vimeo demo (custom exercise videos, creating exercises).

For coaches onboarding new athletes or delivering programs remotely, a video library cuts the time you spend explaining exercises. Athletes watch the demo in the app before they lift, which matters when you’re not physically present.

Marketplace for Programs

The TrainHeroic Marketplace lets coaches with a paid Coach Plan sell their programming. You sell access to teams as monthly or yearly subscriptions, with a minimum of 5 USD per month or 20 USD per year, or sell programs for a one-time fee (teams vs programs), and TrainHeroic handles billing, cancellations and refunds (TrainHeroic Marketplace). You request access through a support ticket (same source).

That gives you two revenue models in one platform:

1:1 or group coaching: Direct athlete management with feedback and communication
Program sales: Packaged programs and team subscriptions sold through the Marketplace

TrainHeroic lists its fees: sales that come through your own attribution link cost 1 USD per month per team subscription, or 1 USD per month of program length, plus bank fees of 2.9% + 0.30 USD. Sales that TrainHeroic drives through its Marketplace Match cost 30% of the purchase price plus the same bank fees (seller terms). TrainHeroic recommends that you bring an existing client base and a marketing plan, and does not guarantee traffic to your sales page (TrainHeroic Marketplace).

For coaches who have built a following on social media or in their sport, the Marketplace is a direct way to sell. A coach who has worked with competitive CrossFit athletes or rugby players can package their method into a program and sell it to athletes they’ll never coach directly.

Group and Team Training Management

In our view, TrainHeroic was built with team environments in mind. Features for managing groups include:

Leaderboards: Add a leaderboard to any exercise, circuit or superset in a team session, so athletes see how they rank against teammates. Leaderboards are specific to teams (leaderboards). Athletes can also view global leaderboards that compare their lifts with other athletes (TrainHeroic athlete app)
Team calendars: Everyone on the team sees the same programming each day, and Parent Calendars deliver the same programming to several teams from one place (teams vs individual athletes, Parent Calendars)
Compliance analytics: Session and training block compliance for all athletes or per team over a period you choose (Compliance Analytics)
Team views in analytics: Training summaries and readiness for a whole team, with each athlete clickable (Training Summary Analytics)

TrainHeroic’s coach plans run up to 1,000 athletes, with sales contact beyond that (TrainHeroic pricing). For S&C coaches at schools, clubs or professional teams, we think these features are valuable, and in our view TrainHeroic handles this scale well.

Progress and Load Tracking

TrainHeroic tracks strength performance over time (lift analytics):

PR tracking: Athletes celebrate PRs and graph their progress (TrainHeroic athlete app)
Volume tracking: Total volume lifted, total reps and hours trained (same source)
Lift analytics: Full lift history, working max updates and estimated 1RM progress per athlete or team (lift analytics)
Readiness surveys: Before a session, athletes rate sleep, mood, energy, stress and soreness, and you review trends in Readiness Analytics (readiness surveys)

In our view, load and volume metrics are useful for strength coaches monitoring fatigue and adaptation. Seeing that an athlete has accumulated 40% more weekly volume than the previous training block tells you something about training stress in a strength context.

Mobile App

In our view, the athlete app is one of TrainHeroic’s strengths. It is built for use in a gym. Athletes can:

View upcoming and past sessions and move training when something comes up (TrainHeroic athlete app)
Log sets as they complete them (logging a session)
Watch exercise demo videos (TrainHeroic athlete app)
Use a built-in calculator for workout math such as percentages of a 1RM (same source)
Leave session comments and message their coach and teammates in TH Chat (session comments vs TH Chat)

An app that works well matters when an athlete stands at a squat rack trying to figure out what to do. Clunky apps create friction that reduces compliance, and in our view TrainHeroic keeps that friction low.

Strengths

Strength Programming Depth

In our view, TrainHeroic is one of the best platforms for strength programming. Percentages of a working max, Linear Weight Progression, supersets and RPE notes (percentages and LWP, RPE, tempo and rest) give you the tools to write serious strength programs.

For coaches moving from spreadsheets, we think it covers what most did in Excel and adds athlete communication, compliance tracking and progress monitoring that a spreadsheet can’t give you.

Marketplace Revenue Stream

Most coaching software is a pure cost. TrainHeroic’s Marketplace can turn it into a source of revenue, with billing handled for you (TrainHeroic Marketplace). For coaches who can sell programs, that changes the platform from a monthly expense into a distribution channel.

In our view, program sales work best for coaches with an established reputation in their sport or a strong social media following. TrainHeroic itself recommends an existing client base and a marketing plan (same source).

Team and Group Management at Scale

In our view, coaching a team of 50 athletes in TrainHeroic is a different experience than coaching the same 50 athletes in a tool designed for 1:1 coaching. Team calendars, Parent Calendars, leaderboards and compliance analytics were built for that reality (teams vs individual athletes).

Sports performance directors running a multi-sport school program or a professional team’s S&C department will find, in our view, a tool that fits the way they work.

Load and Volume Metrics for Strength

Lift history, estimated 1RM progress and working max updates (lift analytics), plus volume and readiness trends (Training Summary Analytics), give strength coaches data to work with when managing fatigue and adaptation.

Clean User Experience

In our view, TrainHeroic has invested in product design, and it shows. The coach interface is organized and logical, and the athlete app is fast and clear. UX quality matters for compliance.

Weaknesses

Endurance-Specific Features We Did Not Find

This is the biggest gap for coaches whose athletes train across modalities. We searched TrainHeroic’s help center and did not find:

TSS (Training Stress Score) or CTL/ATL metrics, the stress and fitness tracking that endurance coaches rely on
A PMC (Performance Management Chart) or another fitness-fatigue model
Structured interval workouts that sync to a device: we did not find a way to create “4x8 minutes in zone 3” and send it to a Garmin or Wahoo
HR or power zone targets for sessions
Wearable sync for endurance data: the integrations TrainHeroic lists are Apple Health, for nutrition data in Athlete Pro, and Zapier, for email (integrations)

TrainHeroic’s in-app timers include custom interval and Tabata timers (in-app timers), and a leaderboard can rank something like the fastest 1-mile repeat (leaderboards). The closest thing to a load chart we found is the Training Load calendar in Athlete Pro, which combines the RPE an athlete logs for a session with the volume lifted (Athlete Pro heatmaps). For a triathlete, cyclist or runner who also lifts, in our view TrainHeroic handles the lifting well and leaves most of the endurance side to other tools.

Lactate Testing and Physiological Assessment

We did not find a lactate testing module, VO2max estimation, threshold detection or zone calculation from test data in TrainHeroic’s help center. Its readiness tool is a survey on sleep, mood, energy, stress and soreness (readiness surveys).

For coaches who periodize training on physiological markers rather than external load alone, that is a gap. In our view, strength coaches can often work with RPE and percentages without physiological testing. Endurance coaches usually cannot.

Periodization for Endurance

TrainHeroic organizes training in programs you assign to a team or athlete calendar from a start date (assigning programs). We did not find an annual plan with base, build, peak and race phases and their volume and intensity targets in its help center.

If you want to map aerobic base work in winter through to race-specific intensity in spring, in our view you will do that planning outside TrainHeroic. As we see it, the platform thinks in training blocks and lifting programs rather than in multi-month endurance cycles.

Wearable Integration for Endurance Data

The integrations TrainHeroic lists are Apple Health, which shows nutrition data (macros and calories) to Athlete Pro subscribers, and Zapier, which coaches use to connect with customers by email (integrations). We did not find a sync for run, ride or swim files from Garmin, Wahoo, Suunto or other devices on that page.

For coaches whose athletes do significant endurance volume alongside strength work, that creates data silos in our view. The strength training lives in TrainHeroic; the endurance work lives wherever the athlete’s device syncs.

Readiness Based on a Fixed Survey

TrainHeroic’s readiness surveys are fixed so they can feed its analytics, and you cannot change the questions. For extra screening, TrainHeroic suggests sending a Google Survey link through TH Chat or tracking data as a custom exercise (custom readiness surveys). We did not find HRV, sleep or resting heart rate synced from a device in its integrations.

Communication itself is not the gap. TH Chat gives you direct messages, team channels and program channels with photos and videos, and session comments sit on each training session (TH Chat, session comments vs TH Chat).

Not Built for Endurance Coaches

This isn’t a criticism, it’s a description. TrainHeroic develops software for the strength and conditioning needs of coaches and athletes (Peaksware), and in our view it is excellent at that. Coaches who coach endurance athletes, or athletes who train both strength and endurance, will find themselves working around the platform’s assumptions.

Who Is TrainHeroic Best For?

TrainHeroic is the right choice if you:

Work mainly with strength athletes: CrossFit athletes, powerlifters, Olympic weightlifters, team sport athletes whose main adaptation is strength
Manage teams or groups: S&C coaches at schools, clubs or facilities with many athletes on the same program
Want to sell programs: Coaches with a following who can sell through the Marketplace
Coach in a gym: Where athletes log sets in the app every session
Don’t need endurance metrics: If your athletes don’t run, ride or swim with serious volume, the endurance features we did not find won’t affect you

Ideal TrainHeroic user: An S&C coach at a sports performance facility or school program, or a CrossFit coach managing a competitive team, who wants to deliver detailed strength programming to a group of athletes and maybe sell programs to a wider audience.

Who Should Look Elsewhere?

TrainHeroic may not be the right fit if you:

Coach endurance athletes who run, ride, swim or row as their main sport
Need TSS, CTL/ATL or PMC charts for managing training load
Want device sync for structured interval workouts
Need lactate testing or physiological assessment tools
Coach hybrid athletes who need strength and endurance programming in one system
Want annual periodization tools that span base, build and peak phases for endurance sports

Coachbox as an Alternative

We build Coachbox, so read this section knowing where it comes from. Coachbox comes at coaching from the other direction. It is built around endurance coaching, with lactate testing, zone management, device sync for Garmin, Wahoo, Polar, Suunto, COROS, Fitbit and Apple Watch (integrations), and structured workouts that you send to Garmin, COROS and Wahoo.

In our experience, some coaches look for one tool that covers both endurance planning and strength work. Endurance coaches who also program strength, or strength coaches whose athletes do a lot of cardio, end up juggling several platforms. Coachbox covers the endurance and hybrid side of that, with strength and core workouts in the same multi-sport calendar.

What both platforms give you:

In-app messaging: direct and group messages between coach and athletes, in TrainHeroic’s TH Chat (TH Chat) and in Coachbox
A mobile app for athletes on iPhone and Android
Strength programming, deeper in TrainHeroic in our view

What Coachbox adds for endurance coaching:

Lactate analysis: Coachbox determines LT1 and LT2 automatically in under a minute. You type in the values or let Coachbox read a photo of a paper protocol, and you can add spirometry data to a test
Coachbox AI: Answers questions about your athletes and writes changes straight into the training plan, with an MCP connection to ChatGPT, Claude and other assistants
Structured endurance workouts with device sync: Interval sessions you send to Garmin, COROS and Wahoo
Dated training zones: You add zones on a date, and each workout is analyzed against the zones that applied on that day, so a new test changes future sessions without rewriting history
Annual planning: Periodize training across the season with an annual plan built into the calendar
Device data: Workouts, HRV, sleep and resting heart rate from Garmin, Wahoo, Polar, Suunto, COROS, Fitbit and Apple Watch flow into athlete profiles

Where TrainHeroic goes further, in our view:

Strength programming depth: Percentages of a working max, Linear Weight Progression and gym-oriented tools
Exercise video library: 1,500+ movements with video in TrainHeroic’s app (TrainHeroic athlete app)
Program marketplace: TrainHeroic’s Marketplace is live; the Coachbox marketplace is planned but not live yet

The two price differently. TrainHeroic lists monthly USD prices by athlete tier, from 9.99 USD for 1 athlete to 399.99 USD for up to 1,000 athletes, with assistant coaches at 9.99 USD per month each (TrainHeroic pricing). It adds US sales tax where required (sales tax FAQ); we did not find a statement on VAT for customers outside the US. Coachbox plans start at 19 EUR per month billed yearly (25 EUR billed monthly), excl. VAT, with 5 active athletes included and 2.50 EUR per extra active athlete. See TrainHeroic pricing and Coachbox pricing.

For coaches whose athletes live mainly in the endurance world, or who need testing and zone management, in our view Coachbox is a more natural fit. For coaches whose athletes live in the weight room, TrainHeroic’s depth in strength programming is hard to match.

Coachbox is used by 25,000+ coaches and athletes in 35+ countries, who have logged 12M+ workouts.

The Bottom Line

In our view, TrainHeroic is one of the best strength and conditioning platforms available. Its programming depth, mobile app, team tools and Marketplace make it a strong choice for coaches in the strength and team sport world.

It is a strength platform. The endurance features we did not find are not an oversight; they follow from what the product is for. If your coaching lives in the weight room, TrainHeroic deserves serious consideration.

If your athletes also run, ride, swim or row, or if you want physiological testing next to training delivery, we think you’ll end up working around TrainHeroic rather than benefiting from its strengths. In that case, a platform built for endurance coaching, or for hybrid coaching across modalities, will serve you better.

The right tool is the one that matches what you do every day. For many coaches, that’s TrainHeroic. For coaches whose work goes beyond the barbell, the search continues.

TrainHeroic Review 2026: The Strength Coach's Platform Under the Microscope