TrainHeroic Pricing 2026: What Coaches Actually Pay

TL;DR: TrainHeroic pricing is public, for individual coaches and teams alike. Plans follow the number of athletes you coach, from $9.99 per month for 1 athlete to $399.99 per month for up to 1,000, and you contact TrainHeroic above that (TrainHeroic for coaches). Billing is monthly by credit card; TrainHeroic does not offer yearly pricing for accounts under 1,000 athletes (TrainHeroic help center). Its marketplace lets you sell teams and programs, with a fee per sale (seller terms). In our view the pricing fits strength and conditioning (S&C) coaches well. For endurance and hybrid coaching, we did not find device sync, lactate testing or endurance training load metrics in TrainHeroic’s documentation. Coachbox publishes its prices in euro, from 19 EUR per month billed yearly (excl. VAT), with lactate testing in every coaching plan.

Update, 22 July 2026: Garmin has acquired TrainHeroic and TrainingPeaks (Garmin press release). The announcement does not mention changes to TrainHeroic’s pricing or coach accounts, and the prices below are the ones TrainHeroic lists on 29 September 2026. For what the deal does and does not change, read Garmin acquires TrainingPeaks and TrainHeroic.

TrainHeroic Pricing Overview

TrainHeroic publishes its plans on its coach page, so you can build a budget before you talk to anyone (TrainHeroic for coaches). That is a real plus when you compare options.

The pricing has two parts. A Coach Plan covers your coaching access and the athletes you invite yourself. The Marketplace lets athletes sign up and pay through TrainHeroic, and those athletes do not count toward your Coach Plan (Coach Plan vs Marketplace).

Coach Plans

TrainHeroic’s coach pricing follows the number of athletes attached to your account. These are the tiers it lists, in US dollars per month (TrainHeroic for coaches):

A few terms from TrainHeroic’s help center shape what you pay:

• Monthly billing only below 1,000 athletes, by credit card, with no invoices, written quotes or yearly pricing (help center)
• No minimum contract. You cancel at any time and the account closes at the end of the billing cycle (FAQ for prospective coaches)
• Assistant coaches cost $9.99 per coach per month on top of the Coach Plan (changing your Coach Plan)
• Upgrades are automatic when you pass your athlete limit; downgrades are not, you change them yourself, and TrainHeroic does not refund Coach Plans (changing your Coach Plan)
• Sales tax is added where US law requires it, based on your billing zip code (sales tax FAQ)

TrainHeroic offers a 14-day free trial without a credit card (TrainHeroic for coaches). Coachbox does too, so the trial is common ground.

What’s Included in Coach Plans

TrainHeroic’s coach page and help center describe these tools:

• Workout builder and library: create and organize workouts, circuits and full programs (TrainHeroic for coaches)
• Exercise library: a shared TrainHeroic library, plus your own exercises with your own video links (custom exercise videos)
• Athlete app access: the Coach Plan covers the athlete fee, so your athletes use the mobile app at no cost (Coach Plan vs Marketplace)
• Messaging: TH Chat for direct, team and program messages, with video and GIFs (TH Chat)
• Video review: athletes send videos and you give feedback (TrainHeroic for coaches)
• Leaderboards for teams (leaderboards)
• Analytics: compliance, lifts and working maxes, readiness, and training summaries of volume, readiness and intensity (compliance analytics, lifts and working maxes, readiness analytics, training summary). You print analytics or save them as a PDF from your browser (printing analytics)
• Your brand: your logo, custom exercise demos and your own coaching content (TrainHeroic for coaches); TrainHeroic does not offer white labelling, and its API is closed (customizing the app)

What We Did Not Find in TrainHeroic’s Documentation

We looked for the following in TrainHeroic’s coach page and help center and did not find them:

• Device sync for endurance workouts. The integrations article lists Apple Health, for nutrition data in Athlete Pro, and Zapier, for email (integrations). We found no sync with Garmin, Wahoo, COROS or other training devices.
• Lactate testing or physiological assessment
• Endurance training load metrics such as TSS, CTL and ATL. TrainHeroic does show athletes a Training Load heatmap built from session RPE and lifted volume, in Athlete Pro, an optional athlete subscription at $4.99 per month or $29.99 per year (Athlete Pro heatmaps)
• Heart rate or power zone prescription for cardio sessions

If you need these, plan for another tool next to TrainHeroic and add its cost to your monthly spend.

The Marketplace: Revenue, Not Just a Cost

The marketplace is where TrainHeroic’s pricing model stands out. Coaches with a paid Coach Plan sell teams as monthly or yearly subscriptions and programs as a one-time purchase (teams vs programs), and TrainHeroic handles billing, cancellations and refunds (What is the Marketplace?).

How the marketplace works, according to TrainHeroic:

• You create a team or a program: a team is ongoing coaching with a shared calendar; a program is a fixed block of training (teams vs programs)
• You set the price: the minimum for a team is $5 per month or $20 per year (teams vs programs)
• TrainHeroic takes a fee: for sales through your own attribution links, $1 per month per team subscriber, or $1 per month of program length, plus bank fees of 2.9% + $0.30. For sales TrainHeroic drives through Marketplace Match, the fee is 30% of the purchase price plus bank fees (seller terms)
• Payouts: on the 15th of each month for the previous month, via PayPal (seller terms)

TrainHeroic says the marketplace suits group training best, not billing personal training clients, and recommends an existing client base and a marketing plan, since it does not guarantee traffic to your sales page (What is the Marketplace?).

For coaches with an audience, the marketplace changes the question. You no longer ask “does this platform cost too much?” but “can I earn more through program sales than the platform costs me?” In our view, for coaches with an established following the answer can be yes.

Is TrainHeroic’s Pricing Good Value?

In our view, for its target audience, yes. If you coach strength and conditioning, CrossFit or team performance, you get programming depth, an athlete app your athletes use at no cost, team features and a marketplace in one subscription.

The value question gets harder when your coaching goes beyond strength:

Scenario 1: Strength coach Your athletes lift and do some conditioning, but do not train for endurance events. In our view TrainHeroic covers the work that matters to you.

Scenario 2: Hybrid coach Your athletes lift and also run, ride or swim with serious intent. TrainHeroic handles the lifting. For the endurance side we did not find device sync or endurance load metrics such as TSS in its documentation (integrations), so you likely add a second platform.

Scenario 3: Endurance coach who wants to add strength You coach runners or cyclists who need supplemental strength work. Strength programming is TrainHeroic’s focus (TrainHeroic for coaches). In our view your main coaching work still needs an endurance platform, and possibly a testing tool.

Costs to Consider Beyond the Plan Price

The Second Platform

For coaches who need strength and endurance, TrainHeroic’s price is only part of the picture. TrainingPeaks, for example, lists its Coach Edition from $21.99 USD per month billed monthly with 4 basic athletes and 1 premium athlete, $54.99 USD per month for 5 or more basic athletes, extra premium athletes at $9 per month each with volume discounts, and a $99 start-up fee that it waives with a coupon code shown on the same page, with “additional taxes may apply” (TrainingPeaks coach pricing).

Then there is the time: you plan in two systems, keep athlete profiles current in both, and explain to athletes why they use two apps.

Testing

If you want lactate testing or other physiological assessment in your coaching, you add a tool. INSCYD, for example: we did not find a public price list on inscyd.com, and its demo page says pricing depends on your testing volume, needs and business model (INSCYD demo). INSCYD users begin with a starter package that includes 1:1 consultancy (INSCYD FAQ). We did not find TrainHeroic among INSCYD’s listed integrations (INSCYD integrations), so test results would reach your athletes’ TrainHeroic programming by hand.

Athlete Count Growth

TrainHeroic’s pricing follows your athlete count, so your cost grows with your roster: $17.99 per month for up to 5 athletes, $44.99 for up to 25, $74.99 for up to 50 (TrainHeroic for coaches). Your plan upgrades automatically when you pass a limit, and you downgrade it yourself (changing your Coach Plan). Athletes who pay through the marketplace do not count toward the plan. Model your costs for the roster you expect before you commit.

How Coachbox Pricing Compares

Coachbox publishes its prices in euro, includes lactate testing in every coaching plan, and covers endurance and hybrid coaching in one platform (Coachbox pricing). All Coachbox prices below exclude VAT.

Coachbox Coach Plans

The extra-athlete fee counts active athletes only, meaning athletes with workouts planned in the future. Every plan includes unlimited coaches, and athletes who train with a coach use the Coachbox app for free.

All plans include the full coaching platform: training planning, athlete communication, annual periodization, training load monitoring, device sync with Garmin, Polar, Wahoo, Suunto, COROS, Fitbit and Apple Watch (integrations), zones that update from test results, and Coachbox AI, which answers questions about your athletes and writes changes into the training plan.

Coachbox Lactate Module (Standalone)

For labs and occasional testers who do not need a coaching platform, there is a standalone Lactate Module at 49 EUR per month billed yearly, excl. VAT, with test bundles of 50 tests for 250 EUR, 100 for 400 EUR or 250 for 750 EUR (Coachbox pricing).

Where Coachbox Covers Endurance Work

What Both Offer

Where TrainHeroic Has an Advantage

In our view the trade-off is clear: TrainHeroic focuses on strength and team training. Coachbox covers the coaching workflow for endurance and hybrid athletes, testing included.

Side-by-Side Pricing Comparison

Both columns show what a coach pays, before tax.

TrainHeroic lists its prices in US dollars and adds US sales tax where a state requires it. We did not find a statement on VAT for coaches outside the US, so we show TrainHeroic’s prices as listed and do not convert them. Coachbox prices exclude VAT.

Total Cost of Ownership: How Each One Bills

The two products charge in different ways, so we do not add them up into one yearly total per roster. Any such total would hide the differences below.

TrainHeroic bills monthly by the tier your attached athletes fall in, adds $9.99 per assistant coach, and does not count marketplace athletes toward your plan (changing your Coach Plan). Marketplace sales cost you a fee per sale instead of a seat (seller terms). If you also coach endurance or test athletes, you add the cost of those tools.

Coachbox bills one plan, yearly or monthly, with athletes included and a fee per extra active athlete. Planning, communication and lactate testing sit in the same subscription, with a published price per test after the free tests.

Which one costs less depends on how many athletes you coach, how many coaches work on the account, whether your athletes pay through a marketplace, and whether you need endurance tools and testing at all. A strength coach with a small roster and no endurance work may pay less on TrainHeroic. A coach who would otherwise run TrainHeroic, an endurance platform and a testing tool side by side should compare against the sum of those subscriptions.

When TrainHeroic’s Pricing Makes Sense

You coach strength athletes. If your athletes are CrossFit competitors, powerlifters or team sport athletes and lifting is the main training, in our view TrainHeroic’s pricing reflects a platform built for you.

You have a following and can sell programs. The marketplace changes the math. If your team subscriptions and program sales earn more than your Coach Plan costs, the platform pays for itself. TrainHeroic recommends an existing client base and a marketing plan for this (What is the Marketplace?).

You manage a team or facility. Teams, leaderboards and group chat serve sports performance directors and facility coaches with larger rosters (leaderboards, TH Chat).

When Coachbox’s Pricing Makes More Sense

You coach endurance athletes. If your athletes run, ride, swim or row, Coachbox covers device sync, zones and training load in the plan you already pay for.

You want testing included. Lactate testing is part of every Coachbox coaching plan. After the free tests at the start of your license, each test costs 3 to 6 EUR excl. VAT depending on the plan, so you know the cost of each test before you run it.

You want to consolidate tools. If you now pay for a strength platform, an endurance platform and possibly a testing tool, Coachbox covers endurance planning and testing in one subscription.

You work with several coaches. Every Coachbox plan includes unlimited coaches, so adding a colleague does not change your price.

Making Your Decision: Who Should Use TrainHeroic

Use TrainHeroic if you coach strength and conditioning, CrossFit or team sports, if you want to sell teams and programs through a marketplace with billing handled for you (What is the Marketplace?), if your team thrives on leaderboards, or if you coach one or a few athletes and want to start at $9.99 per month (TrainHeroic for coaches).

Choose Coachbox if you coach endurance or hybrid athletes, or want physiological testing inside your coaching workflow. One subscription covers planning, device sync and lactate testing.

Consider both if you have a mixed practice with serious strength and serious endurance coaching. You can run strength programming in TrainHeroic and endurance coaching in Coachbox, and accept the coordination work in exchange for a tool built for each.

The best pricing decision matches the work you do with athletes every day. Start with your coaching reality, then find the tool that fits it.